Cookie Policy
Last updated: 21 October 2026
What this covers
Cookies are small files a website saves on your device. We also use similar technology — your browser's “session storage” and “local storage” — which this policy treats the same way. It covers the Atlas Studios website, Atlas Tools, and the Atlas Tools script that runs on our customers' websites. For how we use personal data more widely, see our Privacy Policy.
Strictly necessary
These make the service work and can't be switched off. UK law doesn't require your consent for them, so there's no banner for these.
| Name | Set by | What it does | Lasts |
|---|---|---|---|
| atlas_session | Atlas Tools | Keeps you signed in to your account. | 30 days |
| atlas_intent_bundle | Atlas Tools | Remembers a bundle you were looking at while you sign up. | 7 days |
| atlas_intent_tools | Atlas Tools | Remembers the tools you ticked while you sign up. | 7 days |
| atlas_consent | Atlas Studios & Atlas Tools | Remembers your cookie choices, so we don't ask on every page. | 6 months |
| atlas_admin_session | Atlas Studios site | Signs our own staff in to the admin area. Visitors never receive it. | Browser session |
Analytics (only if you accept)
A banner on the Atlas Studios website and on Atlas Tools asks first. Analytics and advertising are separate choices, and saying no to either is as easy as saying yes. If you say no, nothing from Google or Meta loads at all. You can change your mind at any time with “Cookie settings” in the footer. We also use Vercel Analytics, which counts visits without cookies.
| Name | Set by | What it does | Lasts |
|---|---|---|---|
| _ga | Google Analytics | Tells visits from different people apart. | Up to 2 years |
| _ga_861M3DWDSV | Google Analytics | Keeps track of a single visit. | Up to 2 years |
| atlas_attr | Atlas Studios & Atlas Tools | Remembers which campaign brought you here (for example a newsletter or an advert), so if you sign up we know which of our marketing works. With advertising cookies switched on it also keeps the advert's click reference. | 90 days |
Advertising (only if you accept)
We advertise on Google and on Meta (Facebook and Instagram). If you accept advertising cookies, their tags measure which of our adverts led someone to sign up to Atlas Tools or start paying, so we can stop spending on adverts that don't work. We don't use them to show you other companies' adverts, and if you say no they never load.
| Name | Set by | What it does | Lasts |
|---|---|---|---|
| _gcl_au, _gcl_aw | Google Ads | Links a sign-up or payment back to the Google advert that was clicked. | 90 days |
| _fbp, _fbc | Meta (Facebook, Instagram) | Links a sign-up or payment back to the Meta advert that was clicked. | 90 days |
| atlas_conv | Atlas Tools | For an hour after you sign up, tells the next page to report the sign-up to Google and Meta. Only set if you accepted cookies. | 1 hour |
On our customers' websites
The Atlas Tools script sets no cookies on a customer's website and doesn't track you across websites. It keeps a few plain notes in your browser so a pop-up doesn't keep appearing. None contain personal details.
| Name | Set by | What it does | Lasts |
|---|---|---|---|
| atlas_banner_… | Atlas Tools script | Remembers that you closed a top bar. | This visit |
| atlas_quiz_started | Atlas Tools script | Counts a quiz as started once, for the business's statistics. | This visit |
| atlas_game_shown, atlas_spin_shown | Atlas Tools script | Stops a prize game appearing twice in one visit. | This visit |
| atlas_spin_done_…, atlas_slots_done_… | Atlas Tools script | Remembers that you've already played that business's prize game. | Until you clear your browser data |
| atlas_visit | Atlas Tools script | Counts your visit once for the business's anonymous “visits today” figure. | This visit |
| atlas_activity | Atlas Tools script | Remembers how many activity notifications you've seen, or that you closed them, so they don't repeat. | This visit |
Atlas Tools Heatmaps records anonymous clicks and scrolling without using cookies or storage on your device, and it skips visitors whose browser sends Do Not Track or Global Privacy Control.
Our own arcade. The games on the Atlas Studios website save your high scores and the nickname you last used to your browser's local storage (keys beginning atlas_, such as atlas_pilot_name) so they can be shown next time. They stay until you clear your browser data, are never sent to advertisers and aren't used to track you.
Businesses using Atlas Tools control their own websites, and may add other cookies or services of their own. Check each website's own cookie information.
Controlling cookies
You can block or delete cookies in your browser settings; the strictly necessary ones are needed to sign in, so blocking them means you won't be able to use your Atlas Tools account. To opt out of Google Analytics across the web you can use Google's browser add-on.
Contact
Questions: general@atlasstudiosuk.com.